In the fall of 2013 I worked on a user-acquisition strategy, digital marketing and publicity for a new mobile app produced by Kensington for use at the Royal Ontario Museum. The new mobile app is called ScopifyROM, and it allows museum visitors to explore objects in ways never possible before with a smart phone. Now the ROM’s visitors can ‘scopify’ objects behind a glass case and use an Android or iphone to see what it would look like if it was magnified, x-rayed, or animated. As a basic form of simulated reality (although not true augmented reality), app users can perform curatorial investigations and scan QR codes throughout the museum in order to unlock app features. There is also a subtle layer of gamification in the app, whereby after ‘scopifying’ 5 objects, users unlock extra games. Continue reading “Digital Marketing & Publicity for ScopifyROM”
Category: Marketing & Business
Social Media for Electric Island TO
Electric Island is a day-long music festival, with electronic DJs performing on Toronto’s Center Island. Thousands of music fans descend upon the island on the day of the event, to enjoy good music, friends and the visual show. Continue reading “Social Media for Electric Island TO”
Checking the Pulse on Broadcast Innovation at the Digi Awards
On December 3 at the lovely historic Carlu venue in downtown Toronto I had the chance to attend Next Media’s industry conference and the Digi Awards to celebrate the brightest stars in Canadian digital content, marketing and media. What better place than Toronto to host the event? – A hub for digital agencies working with film directors, TV producers and broadcasters. Continue reading “Checking the Pulse on Broadcast Innovation at the Digi Awards”
Social Media for Museum Secrets
Museum Secrets is an award-winning cross-platform series comprised of a TV show, a webseries and an interactive site. For the promo video below I assisted in writing the script, sourcing visual material and providing stats for inclusion. You can read more about my work on social media for the series below the video. Continue reading “Social Media for Museum Secrets”