Welcome to my blog. 🙂

I’m Amanda Connon-Unda, an enterprising full-stack marketer with a founder mentality and a background in the media industry. In my past role on an executive team at a rapidly growing company, I built a marketing team and created 2X growth through employer brand activity, public relations, digital and content marketing.

My mission today is to achieve excellence in marketing leadership by building a high-performance team and delivering high-quality marketing programs, partnerships and communications to support sustainable growth. I’m passionate about advancing ‘tech for social good’ through diversity initiatives, artistic innovations, and culture engagements.

I use Agile methods to bring cross-functional teams together to create integrated marketing campaigns and compelling stories to facilitate brand loyalty. As a content creator with over 15 years of experience, I’ve written about many subjects including digital transformation in the retail sector and Lean Startup techniques.

I value clear and authentic communication, and I endeavour to create a growth-oriented culture with colleagues, industry partners and clients. I create lasting business value in a fast-paced environment, and I appreciate the unique challenges of rapid-growth startups.

More about my mindset:

Focused, Strategic, Forward-thinking, Growth Oriented, Founder-Mindset.

My Core Competencies:

• Marketing Strategy & Research: Persona development, SWOT analysis, Brand positioning, Messaging guidelines, annual budgeting and strategic roadmaps.
• Leadership: departmental oversight, executive experience, leading cross-functional teams and direct reports.
• Digital Marketing: Developing channel strategies across SEO, SEM, advertising and social media.
• Content Marketing: Project management, strategy and writing: e-newsletters, branded collateral, videos, blogs, websites.
• Media & Influencer Marketing: Relationship development, publicity, events.

Awards:

• Marketer of the year, SME & Startups, Canadian Association of Marketing Professionals, 2015, 2016.
• Top Women in Direct Marketing, Direct Marketing Magazine, 2015.

Media: 

• ‘In Conversation with Amanda Connon-Unda, Marketing Director,’ Rightsleeve.com, 2016.

• CanadianMarketer.ca – Winner of Marketer of the Year with Rangle.io, 2016.
• DRIVING GROWTH FROM THE GROUND UP WITH SMART STRATEGIES, dmn.ca.

Let’s Connect:

Find me on linkedin.