If there’s one thing I have to reflect on lately about business it’s the people and the work relationships that we have, both with ourselves and with each other. Often our success or our failure in a situation at work and in life has to do with our own confidence, competency, and our ability to judge with a clear head and avoid self-sabotage. In addition, it’s always essential to reconcile differences of opinion with our team members.
If you’re feeling overwhelmed, facing stressful situations daily and rarely feeling like you’re winning, even though others think you’re a success — you’re not alone. There’s a big community of founders and leaders of startups who have either gone through it, can offer advice or commiserate with you. Many of them were at the 7th annual startup festival in Montreal this past week, and they had lots to say. Speaking with many of them validated my own ideas and experiences and others that I’ve heard about within the industry. One needs to be strong to thrive while building a rapidly evolving startup. It’s difficult, but building habits to restore and connect with others can help. Continue reading “The Art of Survival as a Futuristic Startup Leader”
In my last role as a Marketing Director on the executive team at a rapidly growing startup (from 7 to 150 people) over the last few years, I had some fantastic opportunities to attend tech and developer conferences all over the world, but this year’s Startupfest in Montreal was truly unique. Having just wrapped up its seventh year, the theme was luck, and I left the event feeling grateful and happy to know more about the wonderful Canadian tech community that supports entrepreneurs and startup founders nationally. Continue reading “Luck Surrounds Participants at Canada’s Seventh Startupfest”
Indiegogo partnered with the Documentary Organization of Canada, to bring the renowned documentary filmmaker, Steve James to Toronto for an inspiring talk. There were many helpful tips for filmmakers coming out during the Q&A with James and many poignant moments seen in the film. Read my blog post with the insights on the Indiegogo blog.
In the fall of 2013 I worked on a user-acquisition strategy, digital marketing and publicity for a new mobile app produced by Kensington for use at the Royal Ontario Museum. The new mobile app is called ScopifyROM, and it allows museum visitors to explore objects in ways never possible before with a smart phone. Now the ROM’s visitors can ‘scopify’ objects behind a glass case and use an Android or iphone to see what it would look like if it was magnified, x-rayed, or animated. As a basic form of simulated reality (although not true augmented reality), app users can perform curatorial investigations and scan QR codes throughout the museum in order to unlock app features. There is also a subtle layer of gamification in the app, whereby after ‘scopifying’ 5 objects, users unlock extra games. Continue reading “Digital Marketing & Publicity for ScopifyROM”