One theory about why more Millennials are finding career fulfillment at tech startups

One theory about why more Millennials are finding career fulfillment at tech startups

Earlier this year, the Deloitte Millennial Survey for 2018 came out and explored the views of 10,455 millennials and 1,844 Gen Z respondents around the globe within the context of a fragmenting social and political environment and some pretty significant changes driven by new technologies under the umbrella of ‘the Fourth Industrial Revolution’ or Industry 4.0. Continue reading “One theory about why more Millennials are finding career fulfillment at tech startups”

Wyclef Jean’s message to Canadian tech leaders – Discover underrepresented talent today

Wyclef Jean’s message to Canadian tech leaders – Discover underrepresented talent today

As the day for main stage talks at Elevate Conference in Toronto wrapped up, I was impressed by the great talks I’d heard (which I’ve summarized in my latest article for Betakit). However, one of the talks that stood out as quite different from the rest, was from acclaimed artist and music producer Wyclef Jean. Elevate attendees heard Jean preach diversity, reveal that his birthday is the same date as Canada’s cannabis legalization (Oct. 17), and even rap in English, Spanish and French. Continue reading “Wyclef Jean’s message to Canadian tech leaders – Discover underrepresented talent today”

Building a Marketing Team for a B2B Firm

Building a Marketing Team for a B2B Firm

In my conversations with marketing professionals the topic invariably arrives at how to generate high quality leads for the sales team. Along with that, a discussion ensues around building out new systems and processes, otherwise known as change management – as a firm seeks to adapt new tooling and technologies into the fold, for both sales and marketing.

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Luck Surrounds Participants at Canada’s Seventh Startupfest

Luck Surrounds Participants at Canada’s Seventh Startupfest

In my last role as a Marketing Director on the executive team at a rapidly growing startup (from 7 to 150 people) over the last few years, I had some fantastic opportunities to attend tech and developer conferences all over the world, but this year’s Startupfest in Montreal was truly unique. Having just wrapped up its seventh year, the theme was luck, and I left the event feeling grateful and happy to know more about the wonderful Canadian tech community that supports entrepreneurs and startup founders nationally. Continue reading “Luck Surrounds Participants at Canada’s Seventh Startupfest”

Why Banks and Telecoms Need to Embrace Innovative Identity Technologies

Why Banks and Telecoms Need to Embrace Innovative Identity Technologies

Emergent trends in biometric data, persistent identity, blockchain technology, and security, have banks and telecom companies on their toes when it comes to effectively using identity validation while being mindful of customers’ needs. In a panel discussion at Mobile World Congress in Barcelona last week, leaders and advocates for new identity technologies discussed the implications for the financial services and telecom industries.

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Integrating Your Brand’s Omnichannel Strategy With Your Digital Supply Chain

Integrating Your Brand’s Omnichannel Strategy With Your Digital Supply Chain

As a forward-looking brand strategist, whether you’re in automotive, beauty, fast-fashion, or any other number of categories, you need to live up to your customer’s expectations. Their expectations are in the physical realm, online in digital, and during all touchpoints of their experience with your product or service. In order to do this effectively, brands today need to fully integrate their omnichannel strategies with their end-to-end digital supply chain. Below are some critical considerations and key recommendations on how to get ahead.
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8 Ways to Create Opportunities for Women in Tech

8 Ways to Create Opportunities for Women in Tech

There are many creative approaches that individuals and groups are trying out as they aim to foster more diversity in their workplaces. We can all learn through hearing about each others’ experiences and iterating on our tactics. Last month I was part of a group of women sharing insights at the Roundtable for Women in STEAM at Collision. I think many of you will find the conversations we had inspiring and reflect on the opportunities available within your own enterprises. If you try something that was suggested or you found this article helpful, let us know!

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Not waiting on the world to change: #SocialGood at Web Summit Conference

Not waiting on the world to change: #SocialGood at Web Summit Conference

Amidst the many informative talks, startup demos, and networking events at this year’s Web Summit, we had a chance to learn about some inspiring projects focused on engaging people to improve society in the domains of education, healthcare, civics or environment. It’s arguably one of the most exciting times to work in software when our prefered modern web and mobile technologies are being put to such excellent use, one app at a time.

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