In my last role as a Marketing Director on the executive team at a rapidly growing startup (from 7 to 150 people) over the last few years, I had some fantastic opportunities to attend tech and developer conferences all over the world, but this year’s Startupfest in Montreal was truly unique. Having just wrapped up its seventh year, the theme was luck, and I left the event feeling grateful and happy to know more about the wonderful Canadian tech community that supports entrepreneurs and startup founders nationally. Continue reading “Luck Surrounds Participants at Canada’s Seventh Startupfest”
Why Banks and Telecoms Need to Embrace Innovative Identity Technologies
Emergent trends in biometric data, persistent identity, blockchain technology, and security, have banks and telecom companies on their toes when it comes to effectively using identity validation while being mindful of customers’ needs. In a panel discussion at Mobile World Congress in Barcelona last week, leaders and advocates for new identity technologies discussed the implications for the financial services and telecom industries.
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Integrating Your Brand’s Omnichannel Strategy With Your Digital Supply Chain
8 Ways to Create Opportunities for Women in Tech
There are many creative approaches that individuals and groups are trying out as they aim to foster more diversity in their workplaces. We can all learn through hearing about each others’ experiences and iterating on our tactics. Last month I was part of a group of women sharing insights at the Roundtable for Women in STEAM at Collision. I think many of you will find the conversations we had inspiring and reflect on the opportunities available within your own enterprises. If you try something that was suggested or you found this article helpful, let us know!
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Not waiting on the world to change: #SocialGood at Web Summit Conference
Amidst the many informative talks, startup demos, and networking events at this year’s Web Summit, we had a chance to learn about some inspiring projects focused on engaging people to improve society in the domains of education, healthcare, civics or environment. It’s arguably one of the most exciting times to work in software when our prefered modern web and mobile technologies are being put to such excellent use, one app at a time.
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MUTEK / EM15: Photos & Review
For Mutek’s EM15 festival in Montreal in June, I interviewed 6 interesting artists and wrote about the top 4 reasons why Mutek is an essential part of Montreal, for Beatport News. Enjoy the photos and words below. Let me know what you think. What’re YOUR reasons for returning to Mutek festival every year? Continue reading “MUTEK / EM15: Photos & Review”
Conferences of Interest, Spring 14
Here are my top picks of some interesting conferences in the realm of marketing, creativity and technology for the spring 2014 season. I hope to see you out at one or two! Let me know if you’re attending. Tweet me!
DOC’s Master Class with Steve James
Indiegogo partnered with the Documentary Organization of Canada, to bring the renowned documentary filmmaker, Steve James to Toronto for an inspiring talk. There were many helpful tips for filmmakers coming out during the Q&A with James and many poignant moments seen in the film. Read my blog post with the insights on the Indiegogo blog.
Fascinating Art & Tech Talks at FITC
One of the most exciting conferences in Toronto, and arguably the world, is coming up. FITC, The Technology and Creativity Conference (April 27-29th, 2014) is all about some of the things I love most about tech, including the use of new tools and web applications to harness creative expressions across many diverse industries. From sessions focused on film and TV to web development, there are a bunch of sessions I’m excited to attend this year, but first, here’s a brief overview about what makes the FITC so great. Continue reading “Fascinating Art & Tech Talks at FITC”
Digital Marketing & Publicity for ScopifyROM
In the fall of 2013 I worked on a user-acquisition strategy, digital marketing and publicity for a new mobile app produced by Kensington for use at the Royal Ontario Museum. The new mobile app is called ScopifyROM, and it allows museum visitors to explore objects in ways never possible before with a smart phone. Now the ROM’s visitors can ‘scopify’ objects behind a glass case and use an Android or iphone to see what it would look like if it was magnified, x-rayed, or animated. As a basic form of simulated reality (although not true augmented reality), app users can perform curatorial investigations and scan QR codes throughout the museum in order to unlock app features. There is also a subtle layer of gamification in the app, whereby after ‘scopifying’ 5 objects, users unlock extra games. Continue reading “Digital Marketing & Publicity for ScopifyROM”