Fascinating Art & Tech Talks at FITC

One of the most exciting conferences in Toronto, and arguably the world, is coming up. FITC, The Technology and Creativity Conference (April 27-29th, 2014) is all about some of the things I love most about tech, including the use of new tools and web applications to harness creative expressions across many diverse industries. From sessions focused on film and TV to web development, there are a bunch of sessions I’m excited to attend this year, but first, here’s a brief overview about what makes the FITC so great. Continue reading “Fascinating Art & Tech Talks at FITC”

Digital Marketing & Publicity for ScopifyROM

In the fall of 2013 I worked on a user-acquisition strategy, digital marketing and publicity for a new mobile app produced by Kensington for use at the Royal Ontario Museum. The new mobile app is called ScopifyROM, and it allows museum visitors to explore objects in ways never possible before with a smart phone. Now the ROM’s visitors can ‘scopify’ objects behind a glass case and use an Android or iphone to see what it would look like if it was magnified, x-rayed, or animated. As a basic form of simulated reality (although not true augmented reality), app users can perform curatorial investigations and scan QR codes throughout the museum in order to unlock app features. There is also a subtle layer of gamification in the app, whereby after ‘scopifying’ 5 objects, users unlock extra games. Continue reading “Digital Marketing & Publicity for ScopifyROM”

Adventures in Otavalo & Ambato, Ecuador

This week I am in Ecuador visiting family, and I had the chance to go on a few road trips outside of the capital city, Quito.

First trip is to Otavalo… Where there is a famous indigenous handicraft market. I was so tempted to purchase things to take home, so I got some beautiful earrings and a blanket. The weather was beautiful and sunny, even though it’s the rainy season.  What good luck! Continue reading “Adventures in Otavalo & Ambato, Ecuador”